Back to Teleseminar Schedule
Strategic Marketing
How to Build a Competitive Advantage
| Duration: |
1 1/2 - 2 hours |
| Date: |
TBD |
| Time: |
12:00 noon Eastern (Time
Zone Conversion provided below) |
| Price: |
$47 per individual using a single
line
$97 per team using a single
line with a speaker phone (one physical location) |
Today, marketing is a line position focused on creating revenue by making
and implementing strategic decisions that drive corporate performance.
Through
this workshop you will learn:
- How to turn marketing into a profit center
- 5 action steps to position
your strength against established competitive
brands
- How to set up a marketing scorecard to align the marketing department’s
objectives with the corporate objectives
- How to prototype markets and buyers
to increase success
- How to name and brand new product and service
offerings to increase buyer’s acquisition
- How to position yourself
as thought leader to increase inbound leads
for the sales team
- 3 steps to calculate marketing return on investment so management
believes you
- 6 value positioning options for products and services
- How to use
price portionality to increase new product and service success
. . . and much
more.
Deadline to sign
up for teleseminars is one hour prior to
the teleseminar. If a teleseminar sells out, we will reflect "SOLD
OUT" next to the registration link indicating there are no
additional seats available.
Dial-up information
and the download link for the workbook will be sent to participants 12 hours
prior to the teleseminar. Reminders will be sent to participants 1 hour before
the teleseminar begins.
==========
Each teleseminar has limited enrollment to allow interaction with the presenter.
Prior to the lecture, each registrant receives an outline/workbook and can
interact
with the presenter by email during the discussion. This teleseminar
is a lecture only via conference call. There will be no online presentation.
Time Zone Conversion:
- EST 12:00 noon - 2:00 pm
- CST 11:00 am - 1:00 pm
- MST 10:00 am - 12:00 noon
- PST 9:00 am - 11:00 am
- London 5:00 pm – 7:00 pm
If your time is not listed, please visit http://www.timezoneconverter.com to
determine your local time and use US/Eastern as the "From Time Zone."
Note: The conference number is not toll-free. Participants will incur long
distance telephone charges. The average long distance charge is about
.07/minute. That would calculate to about $6.30 for the long distance charge.
Fees vary. Please check with your provider for your rate.
Materials: Dial-up information will be forwarded to registrants approximately
one day prior to the teleseminar along with the workbook.
Teleseminar Cancellations and Substitutions: Cancellations are subject
to the entire teleseminar fee. Notices of cancellation received prior to the
teleseminar are entitled to receive a credit towards a future teleseminar.
Credits expire 1 year from the original teleseminar date and may only be used
to reschedule one time. Please note that if you don't cancel and don't
attend, you are still responsible for payment and are not entitled to future
credit. Substitutions may be made at any time prior to the teleseminar
and DigitalHatch must be notified of such substitutions by email from the original
registrant.
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