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How to Generate IT Leads During a Recession Using Proven Methods

Duration:	1 1/2 - 2 hours
Date:	March 4, 2010
Time:	12:00 noon Eastern (Time Zone Conversion provided below)
Price:	$47 per individual using a single line $97 per team using a single line with a speaker phone (one physical location)
	Deadline to sign up for teleseminars is one hour prior to the teleseminar.

Learn how to immediately create more qualified marketing leads than your sales team can handle and reduce your marketing costs at the same time!

IT salespeople hate to cold call. So, as marketing budgets continue to get squeezed, it becomes even more important that firms invest in the correct lead generation programs to help their sales teams get more inbound qualified leads. Most lead systems create a trickle of inbound leads and have a high capture cost

As an IT business growth acceleration company, we have worked with hundreds of IT companies since 2001 and have developed a detailed course that will teach you specific techniques and methods on how to increase your sales lead generation and reduce your marketing costs simultaneously during our current recession.

Agenda:

• Discover what is working and what is not working for IT companies in social networking;
• How to increase direct mail success with experiential mailing;
• How to increase your inbound sales lead traffic to include qualified senior management buyers via the Internet;
• Discover if branding works for your IT firm or is a wasted investment;
• Learn the proven lead generation formula that drives revenue;
• A marketing tool that you can use immediately with senior management prospects to better communicate your business value and reduce your marketing brochure costs immediately;
• 9 proven techniques to quickly build your opt-in subscriber readership for your eNewsletter and capture your prospect's attention -- this also talks about how we became the world's largest B2B sales newsletter in less than 18 months;
• An inexpensive marketing technique that you can use immediately to educate your prospects on why they should buy from you;
• How to use the Internet's mathematical ratios to increase your B2B revenue, and reduce your marketing costs;
• How to create e-mails that get responses (Value Forward Group currently mails over 1,000,000 business to business opt-in e-mails a month);
• How to redesign your web site so it will not scare away senior management prospects, but instead engage them to ask for more information;
• 2 unique marketing techniques that generate marketing buzz about your firm and make prospects contact you for more information;
• How firms can use pay-per-click (PPC) advertising correctly to launch new markets and generate inexpensive sales leads;
• How to develop continuous email communication with prospects with reduced effort;

. . . and much more.

Deadline to sign up for teleseminars is one hour prior to the teleseminar. If a teleseminar sells out, we will reflect "SOLD OUT" next to the registration link indicating there are no additional seats available.

Dial-up information and the download link for the workbook will be sent to participants 12 hours prior to the teleseminar. Reminders will be sent to participants 1 hour before the teleseminar begins.

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Each teleseminar has limited enrollment to allow interaction with the presenter. Prior to the lecture, each registrant receives an outline/workbook and can interact with the presenter by email during the discussion. This teleseminar is a lecture only via conference call. There will be no online presentation.

Time Zone Conversion:

• EST 12:00 noon - 2:00 pm
• CST 11:00 am - 1:00 pm
• MST 10:00 am - 12:00 noon
• PST 9:00 am - 11:00 am
• London 5:00 pm – 7:00 pm

If your time is not listed, please visit http://www.timezoneconverter.com to determine your local time and use US/Eastern as the "From Time Zone."

Note: The conference number is not toll-free. Participants will incur long distance telephone charges. The average long distance charge is about .07/minute. That would calculate to about $6.30 for the long distance charge. Fees vary. Please check with your provider for your rate.

Materials: Dial-up information will be forwarded to registrants approximately one day prior to the teleseminar along with the workbook.

Teleseminar Cancellations and Substitutions: Cancellations are subject to the entire teleseminar fee. Notices of cancellation received prior to the teleseminar are entitled to receive a credit towards a future teleseminar. Credits expire 1 year from the original teleseminar date and may only be used to reschedule one time. Please note that if you don't cancel and don't attend, you are still responsible for payment and are not entitled to future credit. Substitutions may be made at any time prior to the teleseminar and Value Forward Group must be notified of such substitutions by email from the original registrant.