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The 7 Step Business Growth System

Planned business growth starts with defining your targeted prospect's needs and understanding how they perceive your business value.

To grow your business successfully year over year without just relying on a one-time purchase anomaly from a large key account or hoping your largest client just increases their orders, you need to build a business operating model designed for growth.

Through our best practices research at the Value Forward Group, we have identified a 7 step methodology to build a replicable and scalable revenue capture process to increase success.

These seven steps when implemented together maximize your business process of revenue capture. When each step is addressed in a silo approach, your corporate growth success diminishes.

How many steps have you thought through?

When you try to answer these questions, are you guessing? Are you tied emotionally or financially to your observations?

Value Forward 7 Step Business Growth System

Step 1: Market and Value Gap Identification
Do you know what your market gap opportunities are and what your current business value identification is? Often corporate divisions, new product/service lines, and private companies are launched based on the gut feeling of the management team and/or the founder?

What is your value? Do know why people buy and don't buy? 

Resources that US Marketers Use to Gather Customer Information, January-February 2006 (% of respondents)
Provided to Paul DiModica by eMarketer.com under contract.

Step 2: Operations Model Review and Best Practices Adjustment
Have you analyzed your operations or delivery capabilities for growth? Is your operations or services department holding back your sales and marketing success? Is your operations department an asset or a competitor?

Step 3: Strategy Model Review and Best Practices Adjustment
Have you analyzed your current strategy model for growth potential and best practices? Are you selling red shoes (because you overspent on R&D or inventory) to a blue shoes market? To learn more about the 7 Step Business Growth System, consider attending the Value Forward Business Growth Seminar.

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Step 4: Marketing Model Review and Best Practices Adjustment
What is your marketing model? Do you just keep going to tradeshow after tradeshow spending money and hoping for qualified leads? Do you know how to track marketing return on investment? Is your marketing a planned process or a reactive process?

Top Three ROI Measurement and Tracking Objectives of US Search Marketing Executives at Larger Businesses, by Annual Company Revenues, 2007 (% of respondents in each group)
Provided to Paul DiModica by eMarketer.com under contract.

Step 5: Sales Management Model Review and Best Practices Adjustment
Does your sales management approach operate on metrics and key business drivers? Do you make up your sales quotas and targets in the backroom? Is your sales process replicable and based on best practices?

Step 6: Sales Process Review and Best Practices Adjustment
Does your sales team feel they are a silo or part of a team process? Does your sales team hunt for new business? Is your sales team lead or fed?

Step 7: Business Department Alignment, Gaps Closed and Integrated Together Into One Outbound Revenue Capture Program
Can you access the business growth gaps between your departments? In your company, is revenue capture a company responsibility . . . or the sales team's responsibility?

Most Important Benefit of Close Integration of Sales and Marketing according to Marketing-Related Companies in the UK, 2007 (% of respondents)
Provided to Paul DiModica by eMarketer.com under contract.

Each of these seven steps is critical in building a business growth infrastructure and strategic process focused on profitable growth. 

The Value Forward Business Growth Seminar 2007 is where you can learn the latest strategies to grow your business using our planned 7 step process. You can learn more here about the Value Forward Business Growth Seminar 2007, or you can sign-up right now at www.ExecutivePowerStrategies.com. You may also call us at 770-632-7647.   

The New Year is upon us . . . are you thinking . . .or are you planning?

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning."
Ben Franklin

 

Writers Resource Box

Paul DiModica is the author of the best-selling books: Value Forward Selling, Value Forward Marketing, and Sales Management Power Strategies. He is founder of Value Forward Group and addresses thousands of executives each year on the subjects of sales, marketing and strategy, including executives and staff of Wells Fargo, Lanier Corporate, Adobe, IBM, Tyco/American Dynamics, Navitaire and many others. His content-rich workshops and strategy sessions on leadership, sales, management and marketing bring about immediate changes and long-term results. For more information, visit http://www.valueforward.com

 

 

 

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