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The 7 Step
Business Growth System
Planned business growth starts with defining your targeted prospect's
needs and understanding how they perceive your business value.
To grow your business successfully year over year without just relying on
a one-time purchase anomaly from a large key account or hoping your largest
client just increases their orders, you need to build a business operating
model designed for growth.
Through our best practices research at the Value Forward Group, we have
identified a 7 step methodology to build a replicable and scalable revenue
capture process to increase success.
These seven steps when implemented together maximize your business process
of revenue capture. When each step is addressed in a silo approach, your corporate
growth success diminishes.
How many steps have you thought through?
When you try to answer these questions, are you guessing? Are you
tied emotionally or financially to your observations?
Value Forward 7 Step Business Growth System
Step 1: Market and Value Gap Identification
Do you know what your market gap opportunities are and what your current business
value identification is? Often corporate divisions, new product/service lines,
and private companies are launched based on the gut feeling of
the management team and/or the founder?
What is your value? Do know why people buy and don't buy?

Provided to Paul
DiModica by eMarketer.com under contract.
Step 2: Operations Model Review and Best Practices
Adjustment
Have you analyzed your operations or delivery capabilities for growth? Is your
operations or services department holding back your sales and marketing
success? Is your operations department an asset or a competitor?
Step 3: Strategy Model Review and Best Practices Adjustment
Have you analyzed your current strategy model for growth potential and best
practices? Are you selling red shoes (because you overspent on R&D or
inventory) to a blue shoes market? To learn more about the 7 Step Business
Growth System, consider attending the Value
Forward Business Growth Seminar.

Step 4: Marketing Model Review and Best Practices Adjustment
What is your marketing model? Do you just keep going to tradeshow after tradeshow
spending money and hoping for qualified leads? Do you know how to track
marketing return on investment? Is your marketing a planned process or a reactive
process?

Provided to Paul
DiModica by eMarketer.com under contract.
Step 5: Sales Management Model Review and Best Practices Adjustment
Does your sales management approach operate on metrics and key business drivers?
Do you make up your sales quotas and targets in the backroom? Is your sales
process replicable and based on best practices?
Step 6: Sales Process Review and Best Practices Adjustment
Does your sales team feel they are a silo or part of a team process? Does your
sales team hunt for new business? Is your sales team lead or fed?
Step 7: Business Department Alignment, Gaps Closed and Integrated
Together Into One Outbound Revenue Capture Program
Can you access the business growth gaps between your departments? In your company,
is revenue capture a company responsibility . . . or the
sales team's responsibility?

Provided to Paul
DiModica by eMarketer.com under contract.
Each of these seven steps is critical in building a business growth infrastructure
and strategic process focused on profitable growth.
The Value
Forward Business Growth Seminar 2007 is where
you can learn
the latest strategies to grow your business using our planned 7 step
process. You can learn
more here about the Value Forward
Business Growth Seminar 2007, or you can sign-up right now at www.ExecutivePowerStrategies.com.
You may also call us at 770-632-7647.
The New Year is upon us . . . are you thinking . . .or
are you planning?
"Without
continual growth and progress, such words as improvement, achievement, and
success have no meaning."
Ben Franklin
Writers Resource Box
| Paul DiModica is the author of the best-selling
books: Value Forward Selling, Value Forward Marketing, and Sales Management Power Strategies.
He is founder of Value Forward Group and addresses
thousands of executives each year on the subjects
of sales, marketing and strategy, including
executives and staff of Wells Fargo, Lanier Corporate, Adobe, IBM, Tyco/American Dynamics, Navitaire and many others. His content-rich
workshops and strategy sessions on leadership, sales, management
and marketing bring about immediate changes
and long-term results. For more information, visit http://www.valueforward.com |
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